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IDENTIFY THE ISSUE
What's the biggest challenge your organization has with:

...branding?
...cost saving?
...innovation?
...sales?
...strategic planning?

QUANTIFY THE VALUE

1. How long have these problems existed?
2. What solutions have you tried in the past?
3. What has been the financial impact on your organization of these solutions?
4. Have these solutions encouraged or limited growth or profitability?

DEFINE PERSONAL INVESTMENT

1. How important is solving this problem to you personally?

2. What are the implications to you professionally if these go unchanged?

3. What would solving this problem liberate you to accomplish personally and professionally?

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