"Design
has emerged as one of the world's most powerful forces. It has placed
us at the beginning of a new, unprecedented period of human possibility,
where all economies and ecologies are becoming global, relational, and
interconnected. In order to understand these emerging forces, there
is an urgent need to articulate precisely what we are doing to ourselves
and to our world. This is the ambition of Massive
Change."
Bruce Mau's studio, Bruce Mau Design (BMD), has gained international recognition for its expertise and innovation in identity articulation, research and conceptual programming, print design and production, environmental signage and wayfinding systems, and exhibition and product design. Recently his studio output has extended to dance performances, video installations, and ventures into the fields of architecture, urban planning, landscape design - and most recently education with the founding of The Institute without Boundaries. His Manifesto is world reknowned.
Listen to a podcast of the presentation.