WeBlog
Wednesday, June 20, 2007
Malcolm Gladwell: Lessons of Psychology and Sociology
From PopTech 2004, Malcolm Gladwell takes the lessons of psychology and sociology and applies them to business in ways we’ve never thought of before. Here, he deep-dives into the world of office chair invention and soft drink taste tests to answer the question, “Can we believe what people tell us?”See more Pop!Casts >>
Labels: marketing, podcasts, PopTech
